Career Highlights
- Elevated company revenue by 325% over 18 months through strategic realignment and optimization of existing assets and systems.
- Catapulted company 70 percentile points in one year to the 21st percentile on the Forbes 5000 list for 2023
- Spearheaded a department of 15 from a single account, expanding market share by 250% and tripled territory within a year.
- Expanded an existing 84 account territory by 17%, surpassing competitors within a year.
- Achieved 12% growth in an existing 426 account territory and ranked #4 nationally for new accounts in my first year.
Professional Summary
- A dedicated results-oriented professional with a strong problem-solving mindset.
- Experienced Business Strategist with over 30 years of proven success in developing and implementing growth plans for organizations.
- Demonstrated ability to drive revenue growth and increase sales through effective reorganization of marketing assets and systems.
- Excels in analyzing business trends and identifies opportunities for improvement.
- A strategic thinker who can effectively align business objectives with actionable plans to achieve success.
Experience and skilled from decades in:
- Project Management
- Sales
- Marketing
- Business Strategy
- Growth Plan Implementation
- Marketing Growth
- Business Trend Analysis
- Revenue Growth
- Organizational Optimization
- Change Management
- Training
- Admin for
- SalesForce
- Active Campaign
- Odoo
- Apollo.io
- ClickUp
Education
MBA - Project Management/Social Media Marketing
St Leo University, MBA August 2019 - August 2022
- Converging 40 Years of business management into a quantifiable career
- 3.75 GPA
- Omega Nu Lambda National Honor Society member
IT Management/Broadcast Journalism
Michigan State University, East Lansing, MI
- M.A. Information Telecommunication Management - Aug 2007 - May 2013
- B.A. Telecommunication - Broadcast Journalism - Aug 1993 - May 1996, May 2004
Professional Experience
After School Program Director
YMCA of North Oakland County, Rochester, MI
June 1991 - December 1993
- Grew After School programs from 2 schools in 1 district to 7 schools in 3 districts inside 1 year.
- Introduced Student News, a student written and hosted current events news magazine that aired once a semester on Public Access TV.
Swing Air Personality and Producer
WWDX 92.1 The Edge, East Lansing, MI
October 1993 - November 1996
- On-Air personality for nights and weekends.
- Produced morning show and board operator for live-remotes.
Director of Public Relations
Associated Students of Michigan State University (ASMSU)
October 1994 - May 1995
- Attend Weekly meetings for Student Groups and Academic Board.
- Meet weekly with a State News reporter.
- Film/Edit and Produce video on the Imbalance of Teaching and Research at Big Ten Universities.
ASMSU Executive Board Representative
Association of Big Ten Students (ABTS)
October 1994 - May 1995
- Executive producer of video on the Imbalance of Teaching and Research at Big Ten Universities.
Volunteer Chair
Capital Area Community Services Walk For Warmth, Lansing, MI
March 1995 - February 1996
- A 3K walk in January to assist low-income individuals with heating costs.
- Highest grossing fundraising campaign to date.
- Assisted in coordinating four fundraising events over an eight month period.
Account Manager
Coca-Cola Enterprises, Lansing, MI
January 2002 - March 2004
- Successfully grew market share by more than 17% in 2003.
- Accountable for growth and success of an 84 account territory.
Sales Manager
Michigan Sports Vision Group, Inc., Lansing, MI
September 2004 - December 2008
Account Manager - Bushnell Outdoor Products, Lenexa, KS
September 2004 - September 2007
- Fourth in the nation for new accounts in 2006.
- Grew territory by 12% in 2005.
- Accountable for the growth and success of 426 active accounts.
Volunteer Mentor
Big Brothers-Big Sisters of Mid Michigan, Lansing, MI
October 2004 - August 2009
- Mentor middle school children to foster a sense of self-worth.
MSU Telecommunications Master of Arts Representative (TCMA)
September 2007 - 2010
- Meet monthly with the faculty board to discuss department direction for the MA program.
- Attend monthly department Faculty meetings as MA representative.
- Voting member of and TCMA representative for Council Of Graduate Students, MSU’s Graduate Student Government.
Marketing and Activities Director, Grad Student Advisor
Associated Students for Orientation in Telecommunications (ASCOT)
January 2008 - 2010
- Coordinated 100 person job fair and networking event for student-run networking group.
- Train a newly elected, inexperienced Executive Board in running a student organization.
Co-Founder
Upper Peninsula Telephone Cooperative
January 2008 to June 2008
- Potential project to purchase $10M Telephone company with 4 locations in Northern Michigan.
- Potential project to supply telephone service to nine unserved areas in Northern Michigan.
- Submitted funding proposals to the Federal Government for Rural Utility Service (RUS) Fund Loans.
- The RUS Loan Officer requested cellular be added to the proposal.
- Potential project turned into a Master's Thesis.
Executive Director
Northern Michigan Broadband Cooperative
January 2009 to June 2009
- Approved by a board of seven to build a $12.5M Internet infrastructure in 14 counties in Northern Michigan.
- Submitted grant funding proposals to the Federal Government for initial Fiber Optic backbone.
- Project was abandoned by the board.
Project Manager, Events Coordinator, Radio Specialty Host, DJ
Dead Beat Entertainment, Inc., Lansing, MI
August 2009 - December 2013.
- Host of The Mechanical Pulse on Impact 89FM in East Lansing.
- Managed a team of seven DJ’s and one vocalist, booking events in the Lansing and Detroit areas.
- Former resident DJ in three clubs in Lansing/East Lansing.
- Booking agent for bands at one East Lansing bar.
- Freelance writer for a weekly Bar Spotlight Review at the Lansing State Journal.
Marketing Manager
Carrabba’s Italian Grill, Orlando, FL
Feb 2015 - August 2019
• Increased catering business by 3% YOY
Business Strategist
Everest Ice and Water Vending
June 2020 - Oct 2024
- Helped bring the company to 350% growth in 18 months with current marketing assets.
- Catapulted company 70 percentile points in one year to the 21st percentile on the Forbes 5000 list for 2023
- Rearranged existing marketing assets to shortening the customer acquisition process: by 50%
Founder
Adventure Armie, 501c3
Sep 2023 - present
- Creating the Nations first network of veterinarian clinics and Animal Welfare nonprofits that offer no-cost preventive and end of live services to all dogs in the US.
- Creating an outreach program for the elderly and homeless, focusing on rural and remote areas around the world.